SEO Tips for E-commerce Websites
If you offer things online, your website should be easily accessible to your consumers or prospects. This means ranking top in Google’s SERPs. It would be a disaster to have the best products and websites if you couldn’t reach your intended audience. You can also get more guidance about this topic by getting in touch with the best e-commerce website development company in your state.
But this is where SEO services singapore comes into play. It will improve your website’s visibility to your target audience and help you rank higher in search engine results pages. Your chances of converting increase with the amount of traffic you receive. Let us explore the best e-commerce website solution and learn more about SEO tips to help you improve your e-commerce website and increase sales.
Use correct keywords
Finding the right keywords is the key to ranking your e-commerce website. Take the time to do some in-depth keyword research to pick the ones that suit your activity. Long-tail keywords can really help you rank high in specific niches where your competitors are not already. Those keywords can really attract the kind of traffic you are looking for and increase your conversion rate. Think in terms of user queries. People are quite specific and type conversational queries when they are looking for something. You need to think of your keywords in terms of user’s search intents.
Use strategic keywords in anchor text
Using anchor text to boost your SEO is a good solution. Your e-commerce website is for sure full of links pointing to your pages and you need to optimize your anchor to maximize their potential. You need to make them look natural with anchors like “here” but you can also use strategic keywords you want to rank for. Obviously, you must not use the same keywords for all your anchor texts in order to avoid being penalized by Google. Including important keyword links in your product descriptions can also lead the visitors to similar product pages you want to push.
Avoid similar content
Duplicate content can seriously be an enemy when it comes to e-commerce websites. E-commerce websites particularly meet this issue because they deal with a lot of product descriptions. These descriptions are often given by a seller — a seller who can distribute those products to different websites. It results that e-commerce websites display product descriptions that appear on many different websites. Also, filter and category options can lead to duplicate content issues because those filters create different URLs with the same content. To know how to fix these issues you can refer to our article on the subject.
Optimize your product images
E-commerce stores rely on images. They are a sale’s triggering factor. Your images must be highly qualitative, compelling, and unique. But having great images is not enough especially if you want bots to find them. Images have great SEO potential as Google Images’ search results can drive a lot of traffic back to your website. Make sure you fill out the ALT tag, a description where you can add valuable and unique keywords.
Write catchy product descriptions
Like compelling headlines, catchy product descriptions have a great impact on your conversion rate. That’s why you should avoid using manufacturer’s product descriptions. Keep them unique and appealing with relevant keywords to make them more Google-friendly.
Optimize your URL for search engine crawls
URLs are more important for your SEO than they seem to be. Optimized URLs can really help search engines’ bots find and crawl your website and know what it is about. Proper URL structures then also ease your website indexation.
On the other hand, efficient URLs can inform your visitors what your page is going to be about and improve their experience. Moreover, a good user experience keeps your audience longer on your website. It represents additional chances to convert them into customers.
Don’t only think about your SEO for search engines but also in terms of user experience!
Avoid broken links
You want to offer the best experience possible to your visitors. Clicking on a specific page and landing on a “Page 404 Not Found” is surely not the result you were expecting. That’s why having broken links is a terrible idea. You should then run regular crawls to detect whether you have 404 issues.
Observe if traffic is converting into sales
While growing your traffic is one thing, converting these visits into sales is another. You need to check if your regular visitors are turning into paid customers. Google Analytics is a good help to analyze your traffic and spot points of improvement. You can thus determine where your traffic comes from, the devices used, the personas most likely to convert, conversions generated through SEO, etc.
Improve usability
Make your site navigation easy. The worst mistake would be to not offer a clear navigation path. Don’t forget to link to your product pages from your home page and to offer relevant landing pages. This will also help bots to crawl your website.
